Entrepreneurs need research to determine if a business idea has the potential to succeed. But the idea itself often comes from an “aha moment,” defined by Merriam-Webster as “a moment of sudden realization, inspiration, insight, recognition, or comprehension.”
Here’s a look at the aha moments that led to seven businesses founded by 40-and-older entrepreneurs:
1) Filling a need in the souvenirs market — While living in Doha, Meredith and Lee Hedrick considered starting a business that would offer unique souvenirs and crafts from Qatar. Then Meredith happened to encounter a woman in a coffee shop who was buying eight or nine mugs to ship home to family and friends. “The person who comes up with a good Doha souvenir will become a millionaire,” the woman predicted. Soon after, the Hedricks started Doha Designs.
2) Making diaper changes easier — Grace Welch’s business idea surfaced while she was changing her baby’s diaper. Snapping…
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