Just couple of days ago, I was dressing up for my one year old son and I noticed something that got me really thinking along the lines of this subject. On the waistline of his knickers was a teeny-weeny label with the inscription ‘Mini Rebel’. What?! Arrant nonsense!
For those who know me very well, I’m hyper-cautious about the inscription on the things that I wear, how much more my children. Straight on, I ripped it. And this is because to a great extent, I understand the impact of labels on our personality, image, self-esteem, self-confidence and ultimately our reputation.
Labels are so powerful, principally because they convey either a positive or negative message. These messages more often than not reinforces what goes on in the corridors of the mind. They say a lot about worth, value, calibre and quality especially when attached to a ware. And speaking about how we brand ourselves with these labels, we do so in diverse ways. Some by what we wear, others by what we speak (or allow to be spoken over us).
In this part one, I’ll like to focus on what we wear.
Martin Lindstrom, the author of the book ‘Buy-ology’ shared an experience he had when he visited a clothing factory in China. He observed that the factory tables were packed with one brand of clothing in the morning and another brand in the afternoon. He said, the only difference was the cotton logo (THE LABEL) which as a finishing touch, workers placed carefully on each shirt, sweater and hoodie. This singular exercise by the workers is said to be what creates the sole and staggering, price differential (THE VALUE/WORTH) between branded clothing and unbranded ones.
This, however, amplifies the truth about the power that lies in labels or brands. It makes such a whole world of difference; physically, mentally, socially, economically and spiritually.
Then, how does these relate to us in practical terms?
You can define the value you place on yourself and amplify the worth others perceive of you by paying attention to what you wear – whether as clothing, tattoo or accessory. And this is not short of the fact that, the way you dress is the way you’ll be addressed. By this, I don’t mean wearing expensive apparels but being mindful of the inscriptions on what you wear.
For example, you cannot wear for too long a time a t-shirt that is branded with the words, “I’m a Victim!” and not be a victim for real. Neither can you wear “Defeated & Twisted” as a tattoo and not be defeated and twisted for real. These labels say a lot, they speak volume. They announce and communicate what’s already inscribed on the tablet of the mind. And the reason they are this powerful is because the messages on them gets registered on the database of the sub-conscious and retrieved from time to time until they become dominant messages. At which point, everything else about who and what we are make a beeline in their direction.
So, what are you wearing?
What have you labelled yourself with by reason of the clothes, accessories and tattoos on your body? If you have to wear any labels at all, let it be positive labels that affirm and magnify who you are; your person, your purpose, your passion and your price (worth/values). This way, you’ll be helping your self-image, growing your self-confidence and improving your self-esteem.
Above all, it’s vital that you realise that no matter your background, upbringing or position in life, you’re a special breed and a peculiar stock. So, carry yourself with such a mindset!
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– Be On The Look-Out For The Part 2 –