Just couple of days ago, I was dressing up for my one year old son and I noticed something that got me really thinking along the lines of this subject. On the waistline of his knickers was a teeny-weeny label with the inscription ‘Mini Rebel’. What?! Arrant nonsense!
For those who know me very well, I’m hyper-cautious about the inscription on the things that I wear, how much more my children. Straight on, I ripped it. And this is because to a great extent, I understand the impact of labels on our personality, image, self-esteem, self-confidence and ultimately our reputation.
Make no mistake to think that branding is for businesses (products or services) alone. Branding is for people too. Every person is a brand in his or her own right, and that includes you. As an entity, you are special, unique and rare. This rarity you owe to make known to the world and personal branding gives you just that opportunity to do so.
Whether you’re a consultant, a freelancer, a self-employed, a contractor, a blogger, a coach, a trainer, a hired worker, a fashion enthusiast, a film maker, a creative designer, a publisher to mention but a few. Growing a personal brand is one thing you should consider if you really want to stand out. Continue Reading
It is no longer news that we live in a world where strong emphases are laid on digital footprints. A world where companies hire not by CV or Resume but by what information they fish-out from the internet about you. It’s a world where your online reputation as an individual can make or mar your success. A world where perception of you on social media can become your biggest resource or your worst nightmare. A research showed that over 90% of companies use social media tools and systems for recruiting most positions.