Make no mistake to think that branding is for businesses (products or services) alone. Branding is for people too. Every person is a brand in his or her own right, and that includes you. As an entity, you are special, unique and rare. This rarity you owe to make known to the world and personal branding gives you just that opportunity to do so.
Whether you’re a consultant, a freelancer, a self-employed, a contractor, a blogger, a coach, a trainer, a hired worker, a fashion enthusiast, a film maker, a creative designer, a publisher to mention but a few. Growing a personal brand is one thing you should consider if you really want to stand out. Continue Reading
I once attended an interview where the hiring managers asked me to tell them one thing that differentiates me from every other candidate lined-up for the role I was interviewing for. So, I paused and thought for a second. Then, I said, “I’m an asset!” And they said, what do you mean? With a smile on my face I replied saying, “In every team and organisation that I have hitherto worked, I have always brought immeasurable value to the table and your team and organisation isn’t going to be an aberration.”
It is no longer news that we live in a world where strong emphases are laid on digital footprints. A world where companies hire not by CV or Resume but by what information they fish-out from the internet about you. It’s a world where your online reputation as an individual can make or mar your success. A world where perception of you on social media can become your biggest resource or your worst nightmare. A research showed that over 90% of companies use social media tools and systems for recruiting most positions.
Come to think of it, there’s so much to learn from nature than we can possibly imagine and an example can be found in water fowls called geese. Seasonally, they migrate in search of open water and grasslands especially in the winter. During this migration, they fly in teams (interestingly the collective noun for a group of geese in flight is called a team) in what is referred to as ‘V-formation’ where each bird flies slightly above the bird in front of him.