A preacher once told the story of an experience and observation he made during a hurricane. It was a tale of resilience in the face of a raging storm. And this was about a palm tree defying the brutal force of a hurricane. As the strong wind currents traveled, it made a dash across the city landscape collapsing and destroying houses, uprooting infrastructures and all kinds of trees…but one. The palm tree resisted and withstood the pressures from all around its vicinity.
Marshall Field was an American entrepreneur who played a pioneering role that revolutionalised the world of retail business. In an era of wishy-washy and unfair trade practices, Field stood head and shoulders above others advocating for quality service and customer satisfaction. He introduced the idea of product refunds, liberal credit, one-price system, in-store restaurants for shoppers and as a result transformed the shopping experience.